Luxury Daily
Watches and jewelry
Chrono24 rebrands in bid to lead global collector community

The move supports the secondhand luxury watch retailer’s ambition to become the go-to destination for both seasoned and emerging timepiece enthusiasts.

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Apparel and accessories
Valentino Garavani unveils Vain handbag campaign

Pushing its next “It bag,” a new campaign from the Italian fashion house embraces analog photography in a romantic dreamworld.

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Fragrance and personal care
L’Oréal hosts inaugural Longevity event in Paris

The beauty group is taking a new approach to skincare.

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Automotive
Alfa Romeo signs on as sponsor of Italian sailing team

The Italian automaker is partnering with Luna Rossa ahead of its appearance in the 38th America’s Cup race.

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Travel and hospitality
Four Seasons Hotel Boston celebrates 40th anniversary

The hospitality group is ushering in a year-long series of events in the city.

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Retail
Rebag links with Luxury Stores at Amazon

The resale platform is bringing a selection of nearly 30,000 luxury goods to the ecommerce giant’s growing high-end marketplace.

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Marketing
‘Gen Z is looking to reconnect with the world around them’: Pinterest

Expected to trend this summer, searches for the phrase “digital detox ideas” are up 72 percent, according to analysis from the visual discovery platform.

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Columns
Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Travel and hospitality
Cunard collaborates with Abbey Road Studios

The British cruise line will launch an experiential sonic activation onboard the Queen Elizabeth this fall.

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Commerce
Kering Eyewear acquires Italian manufacturer Lenti

The French luxury conglomerate has purchased the business from Italian eyewear group Safilo.

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Commerce
Louis Vuitton welcomes actor Jeremy Allen White as ambassador

The French fashion house is bringing the three-time Golden Globe Winner into the fold.

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Watches and jewelry
Tag Heuer circles back as Goodwood Festival of Speed sponsor

The Swiss watchmaker will serve as the official timing partner of the annual automotive spectacle.

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Food and beverage
‘Bring Your Own Courvoisier’ campaign salutes culture, community

The French Cognac house’s latest initiative includes a short film and a dynamic event series.

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Columns
Is the sea of sameness killing luxury?

A luxury brand that thrives in uncertain times, across decades, and with an ever-evolving consumer and media landscape must aim to be different from its competition.

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Software and technology
LVMH refreshes presence at VivaTech 2025

The French luxury conglomerate is returning to Europe’s biggest startup and tech event, running from June 11-14.

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Apparel and accessories
Balmain’s Olivier Rousteing to be honored during FIT benefit luncheon

The creative director of the French fashion label is set to receive the recognition this fall.

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Watches and jewelry
Bugatti, Lalique craft bespoke table clock

Together with New York watch and jewelry retailer Jacob & Co., the French brands have revealed the Bugatti Calandre, limited to 99 pieces.

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Commerce
Farfetch launches on Coupang’s R.Lux shopping app

The retail group is seeking to enhance the luxury retail experience in the region.

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QUOTE OF THE DAY
Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Share on FacebookShare on LinkedInShare on Twitter
Is the sea of sameness killing luxury?
By

A luxury brand that thrives in uncertain times, across decades, and with an ever-evolving consumer and media landscape must aim to be different from its competition.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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The power of affiliate marketing for luxury brand growth in America
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This is the most appetizing the U.S. online retail market has ever been, yet many luxury brands based outside the country continue to try and struggle to enter the mix.

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